International Journal of Science and Research (IJSR)
Marketing
Downloads: 14 | Views: 1121
Marketing, United States, Volume 10 Issue 11, November 2021
Pages: 1456 - 1460Decision Risk Association-Time Value in Assessing and Applying Consumer Behavior
Wendy Wells-O'Rear
Downloads: 14 | Views: 1017
Marketing, India, Volume 10 Issue 5, May 2021
Pages: 767 - 768Information Technology has Made Business Integration Strategies Easier to Implement
Dr. Vidya Hattangadi
Downloads: 14 | Views: 988
Marketing, India, Volume 12 Issue 5, May 2023
Pages: 2347 - 2350The Influence of Sales Promotion Banners on Online Impulse Buying
Hamamali .E .K
Downloads: 13 | Views: 969
Marketing, Malaysia, Volume 11 Issue 11, November 2022
Pages: 341 - 348Brand Impact and Popular Culture Academic Covering Statement - The Body Shop
Le Li | Yang Yang Zhang
Downloads: 13 | Views: 1041
Marketing, India, Volume 12 Issue 1, January 2023
Pages: 241 - 248Consumer Behaviour towards Online and Traditional Shopping
Arun Vashista | Muskaan Arora | Sohela Malik
Downloads: 12 | Views: 720
Marketing, India, Volume 13 Issue 2, February 2024
Pages: 999 - 1004Understanding user Engagement with Digital Assistance Technology
Pavithra K K
Downloads: 12 | Views: 136
Marketing, United States, Volume 15 Issue 9, September 2026
Pages: 1597 - 1603Synthetic Personas in Market Research Technological Capability, Methodological Gaps, and Responsible Use
Rachel Cole
Downloads: 9 | Views: 101
Marketing, India, Volume 15 Issue 9, September 2026
Pages: 2004 - 2010AI-Driven Nudges for Encouraging Eco-Friendly Consumer Behaviour: A Behavioural and Technical Perspective
Deepa Saha Sarkar
Downloads: 9 | Views: 78
Marketing, India, Volume 15 Issue 10, October 2026
Pages: 722 - 730Beyond Functional Benefits: The Influence of Sustainable Self-Identity, Functional and Symbolic Values and Technology Confidence on Consumers' Intention to Adopt Electric Vehicles: An integrated VAB-TPB-Self -Identity Theory Approach
Dr. Pradeesh N. M | Dr. Navya A. H | Samanway Krishnan
Downloads: 9 | Views: 33
Marketing, Kenya, Volume 15 Issue 10, October 2026
Pages: 1107 - 1118Green Promotion Practice and Hotel Performance: Empirical Evidence from Five-Star-Rated Hotels in Kenya
Beatrice Nancy Jepchumba Chemurgor | Peter Mwaura | Stella Cheraisi Korir