International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Informative Article | Marketing | India | Volume 10 Issue 5, May 2021


Information Technology has Made Business Integration Strategies Easier to Implement

Dr. Vidya Hattangadi [2]


Abstract: Business integration is a strategy which is used to synchronize information technology (IT) to achieve immediate goals and objectives aligning with business culture. Business integration reflects how IT is being riveted as a function of business. Business integration helps growth of companies; any company which wants to grow needs healthy practices in terms of adding new vibrant functions which are easy and practical to implement. Information technology (IT) plays a fundamental role in automating complex problems by introducing user friendly solutions.


Keywords: Information Technology, Business Integration, Value Chain, Productivity, Horizontal Integration, Vertical Integration, Forward integration, Backward Integration


Edition: Volume 10 Issue 5, May 2021,


Pages: 767 - 768


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