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Case Studies | Marketing | Malaysia | Volume 11 Issue 11, November 2022

Brand Impact and Popular Culture Academic Covering Statement - The Body Shop

Le Li ^[5] | Yang Yang Zhang ^[3]

Abstract: This theme board used a lot of frameworks and academic model to the analysis and illustrates the relationship between the body shop and Emma Watson. The visual expression of the brand needed to be considered. The Body shop was High-quality facial skin and body care products retailer, was founded in 1976 in the United Kingdom by the Anita Roddick. These products were choosing raw materials to form the originals and naturals plants. As a natural skin care-leading brand, body shop has a huge international market and customer groups, there are different regional competitors.

Keywords: Brand impact, self-concept theory, meaning transfer model, Brand value

Edition: Volume 11 Issue 11, November 2022,

Pages: 341 - 348