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Research Paper | Marketing | India | Volume 13 Issue 2, February 2024

Understanding user Engagement with Digital Assistance Technology

Pavithra K K

Abstract: This study investigates the variables that affect users' engagement with digital assistant technologies (DATs). The study examines the critical elements influencing engagement, such as user expectations, needs, accuracy, ease of use, and personalization. A survey with 149 respondents?mostly young adults who frequently use DATs - was used to gather data. The analysis indicates that user satisfaction is positively impacted by DAT familiarity and the factors influencing their use. The study emphasizes how crucial it is to create accurate, individualized, and user - friendly DATs to increase user satisfaction and engagement. It also urges more investigation into the intricate interactions among variables that affect how users interact with DATs.

Keywords: Digital assistant technologies, user engagement, user satisfaction, ease of use, accuracy, personalization

Edition: Volume 13 Issue 2, February 2024,

Pages: 999 - 1004