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Research Paper | Commerce and Economic Studies | India | Volume 14 Issue 2, February 2025 | Rating: 5 / 10
E-Commerce Growth and Consumer Behaviour in India
Dr. Nital Kothari
Abstract: E-commerce has revolutionized the retail industry, significantly altered consumer behaviour and purchased patterns. This study examines the key drivers of e-commerce growth in India, the evolving preferences of digital consumers, and the impact of technological advancements on online shopping. The research incorporates primary data collection, statistical analysis, and hypothesis testing to evaluate the effectiveness of various e-commerce strategies and consumer engagement techniques.
Keywords: e-commerce growth, online shopping trends, digital consumer behaviour, retail industry changes, technology in retail
Edition: Volume 14 Issue 2, February 2025,
Pages: 1446 - 1447