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Study Papers | Business Management | India | Volume 12 Issue 11, November 2023 | Rating: 4.9 / 10
Evaluating Educational Strategies and Marketing Models in Nursing Institutes: A Case Study from Madhya Pradesh, India
Ajay Sisarwal, Sonam Tagore
Abstract: This study delves into the challenges faced by nursing institutes in Madhya Pradesh, India, focusing on student dropout rates and the effectiveness of current educational and marketing strategies. Through a comprehensive audit, including Kotlers marketing models, we identify key factors influencing student retention and graduation rates. The report suggests tailored strategies for enhancing educational outcomes and marketing performance, aiming to improve the financial viability and educational efficacy of these institutes.
Keywords: Nursing Education, Marketing Strategies, Student Retention, Dropout Rates, Educational Audit
Edition: Volume 12 Issue 11, November 2023,
Pages: 1437 - 1448