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Student Project | Computer Science & Engineering | India | Volume 13 Issue 5, May 2024 | Rating: 5.6 / 10
Exploring E-Wallet Adoption in India Factors Shaping Consumer Choice
Dr. A. Karunamurthy, S. Badhri Narayanan
Abstract: In today's digital realm, electronic wallets (E-wallets) have seamlessly integrated into our daily transactions, offering unparalleled convenience and efficiency to users worldwide. This research paper aims to delve into the impact of various E-wallets, including well-known platforms like Paytm and Google Pay, on consumer preferences. Through an extensive study, approximately 250 individuals were surveyed to discern their E-wallet preferences and the factors steering their decisions. Leveraging statistical methodologies such as 2-sample T-tests and graphical analysis, this research investigates the relationship between independent variables and E-wallet adoption. Initial findings highlight the crucial role of factors such as user experience, security features, and brand reputation in shaping consumer preferences for E-wallets. This study contributes significantly to our understanding of consumer behaviour in the digital payment ecosystem, offering valuable insights into the determinants influencing E-wallet usage across diverse demographics.
Keywords: Electronic wallets, Digital payments, Security features, Consumer preferences and behaviour, User experience
Edition: Volume 13 Issue 5, May 2024,
Pages: 646 - 649