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Research Paper | Business Management | India | Volume 8 Issue 3, March 2019 | Rating: 6.4 / 10
Consumer Behavior towards FMCG Products
Prakash Natikar
Abstract: This study attempts to investigate the Consumer behavior towards FMCG Products. A total of 55 customers were approached to collect data, by means of questionnaires. The Business Dictionary defines consumer perception as a marketing concept that encompasses a customers impression, awareness or consciousness about a company or its offerings. Typically, customer perception is affected by advertising, reviews, public relations, social media, personal experiences, and other channels. The truth is that everything affects customer perception, from the way you position your product vertically and horizontally on a shelf, to the colors and shapes you use in creating your logo. Even things outside of your control, which may seem innocuous, such as the time of the day when your customer interacts with your brand - even this will affect consumer perception.
Keywords: Consumer behavior, Fast Moving Consumer Products FMCG, Perception
Edition: Volume 8 Issue 3, March 2019,
Pages: 1174 - 1176