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Review Papers | Social Science | India | Volume 5 Issue 12, December 2016 | Rating: 6.3 / 10
Review of Marketing Strategies of KVIC
Rachna Yadav
Abstract: The purpose of the current study conducted was to find out the new evolving strategies taken by the government to revamp the Khadi stores. The paper reviews and understand the marketing strategy adopted by one of the major organizations in the decentralized sector. The paper tries to bring forth the journey taken by the name Khadi since its inception for till its evolution.
Keywords: KVIC, Sales and Marketing strategy, Branding, Initiatives
Edition: Volume 5 Issue 12, December 2016,
Pages: 568 - 571