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Survey Paper | Computer Science & Engineering | India | Volume 4 Issue 1, January 2015

Survey of Privacy Protection in Personalized Web Search Using Metric Prediction

Sneha M. Durugkar | S. S. Barde ^[2]

Abstract: The utilization of World Wide Web is expanding quickly throughout the years. These days, web has gotten to be immeasurable wellspring of Information. In methodology of securing that information, search engines assume a paramount part. Number of search results are acquired or demonstrated via search engines, yet low quality and less exactness of search results make troublesome for client to increase information that is required. As of late search engines has thought of cutting edge systems. Users are not intrigued to invest time for characterizing queries for search. It has discovered that if search results are late and mistaken then users are not intrigued. Need of flow circumstance is to give prompt and exact search results. This need can be fathomed actualizing personalized web situations. As it is getting to be essential angle to give personalized web situations numerous methodologies and systems have advanced. At the same time in the meantime security of personalized web searches has additionally picked up significance in which personal/private information cannot be uncovered by web searches. Personalized web search is demonstrating its adequacy additionally raising issue of privacy and securing personal information. Numerous personalization methods have been found and executed. Yet it is not certain that those procedures will guarantee their viability in distinctive queries for diverse users. In this paper we will examine on need of personalized web search and securing personalized information.

Keywords: Personalized web search, Personalization Techniques, Privacy, Information Retrieval, Immediate and Accurate Results

Edition: Volume 4 Issue 1, January 2015,

Pages: 574 - 576

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