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Research Paper | Medicine Science | India | Volume 5 Issue 6, June 2016

Effect of Health Communication Models and School Students on Parental Behavioral Change towards Improved Immunization Coverage among Under Five Children

Radha Vaidyanathan

Abstract: A conceptual framework makes theoretical distinctions and organizes ideas of what is intended to be conveyed in a research. Poor immunization coverage of under five children is one such pertinent perennial research problem to world since deacades. Campaigns have reached a saturation point in creating health behavior change with vaccine hesitant parents. How do we ensure that parents are well motivated to bring their children for immunization that consequently contributes to better immunization coverage School students may perhaps play a significant role towards encouraging and influencing their own parents and neighbors through their knowledge. In order to improve immunization coverage successfully with sound scientific evidence, health promoters need to design all health programs using theoretical concepts like health communication models like Perceived Behavior Control Model (PBC) and Health Belief Model (HBM) for health promotion campaigns. PBC framework initiates a process where people are predicted to move between stages from pre knowledge, knowledgeable, approving, intending to practice and advocating for variety of preventative health related behaviors like immunization. HBM can be used as a pattern to evaluate or influence individual behavioral change.

Keywords: Health communication models, school students, vaccine hesitant parents, immunization coverage, behavioral change

Edition: Volume 5 Issue 6, June 2016,

Pages: 666 - 672

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