Strategy Odd and Even Prices and its Effect on Female Buyers
Abstract: The results of this investigation confirm conclusively that psychological pricing strategy is more effective in women than in men. The consequences obtained from the sample of 300 buyers who were presented as stimulus products (condensed milk) with whole price and, even and odd, are conclusive, At first, the variables prices and consumer gender are related categorically (.0001
Keywords: Pricing strategies, psychological prices, consumer gender
How to Cite?: Ph.D. Julio Csar Ceniceros Angulo, "Strategy Odd and Even Prices and its Effect on Female Buyers", Volume 4 Issue 7, July 2015, International Journal of Science and Research (IJSR), Pages: 1081-1084, https://www.ijsr.net/getabstract.php?paperid=SUB156450, DOI: https://dx.doi.org/10.21275/SUB156450