International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Rate this Article: The Effect of Reference Prices Anchoring on Price Perception and Purchase Intent in Online Retail among High School Students: A Secondary-Data Analysis of Reference Price Effects on Willingness to Pay

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