International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Rate this Article: The Influence of Key Opinion Leaders' Attributes on Brand Attitude: The Mediating Roles of Homophily, Reverence and Parasocial Interaction in Vietnam's Beauty Industry

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