An Analysis of Business Framework in identifying Customer Driven Demand Discovery

Are Karunakar Reddy, Gunna Kishore

Abstract: Customer Relationship Management (CRM) plays a vital role in identifying customer behaviour analysis which can help to a great extent of retaining the customers and providing an quality service to the customer. i Retail sector is an typical art of business, which requires an accurate identified approach in decisions making. CRM can be powered by data mining techniques in attaining to the right configuration or setting which help in finding right solutions On the other hand, the retailers are unable to predict the demand of products which may leads to inconsistencies in profit by the use of CRM. To overcome this disadvantage, an integrated version of CRM along with Supply Chain Management (SCM) is designed which affords the stock requirement from SCM based on the demand in CRM. Thus SCM with CRM enhances the retailers profit, meet the customers demand and retain the current customers.

Keywords: Customer relation Management, Supply Chain Management, Retailer, Business, Data mining Techniques