An Survey and Adoption Framework for Customised Advertisement in Mobile Cloud Structures

P. Naresh, Dasari Rajesh

Abstract: Since Cloud Computing is big Buzz word been around now, Customization or Personalized Targeting has raised the bar higher. Technological improvements has enabled in mining customer behaviour towards their buying capacity. Personalized advertisement is an efficient way of matching Customer buying preferences with potential products from various vendors. We propose an application architecture that uses smart Mobiles and cloud computing to distribute in real time advertisement information to clients by matching their location, preferences and price range with available products. Our tests of the proposed application show its applicability in customized advertisement.

Keywords: customized advertisement, cloud application, mobile Android applications