Deriving Concept Based User Profiles for Search Engine Personalization

Supriya Vinod Koratkar, Sheetal A. Takale

Abstract: Search engine is the vital key role of todays life. Usually users use short and ambiguous terms for searching. Hence its difficult to get the exact required result. Hence in this approach we have designed a technique that will help to find out the required result. In this method we will first collect the clickthrough data from user and then apply the calculated measures to generate the expected result. After collecting the clickthrough, users profile is generated which shows the desired result.

Keywords: clickthrough, personalization, profile