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Survey Paper | Information Technology | Nigeria | Volume 4 Issue 6, June 2015

An Evaluation of Media Audience Awareness of Community Broadcasting in Imo State, Nigeria

Nkwam-Uwaoma | A.O. Ph.D

Abstract: This work is an evaluative study of media audience awareness of community broadcasting in Nigeria.209 volunteer participants were chosen via a non-probability sampling method and within the age range of 20 years and above for the study. They comprised of traditional and religious leaders and individuals with other varying roles Imo State, Nigeria. A community broadcasting knowledge questionnaire (CBKQ) was used for data collection while frequency and Chi-square of goodness of fit were employed for data analysis. The findings of the research indicated a high level of awareness of community broadcasting among participants (60 %) though non-existent in Imo State Nigeria, a non-gender significant influence on the awareness of community broadcasting and a statistically significant age difference in participants- awareness of community broadcasting. Again, participants- title showed no statistically significant influence on awareness of community broadcasting The findings were discussed based on existing literature and peculiar trends of Igbo culture and development.

Keywords: Awareness, Community Broadcasting, Mass Media, Media Audience, Nigeria

Edition: Volume 4 Issue 6, June 2015,

Pages: 559 - 562