International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

Downloads: 99 | Views: 141

Review Papers | Management | India | Volume 4 Issue 5, May 2015

Mushrooming Humors in Modern Trends of Advertising - An Overview

Kajapriya R | Surya R [5]

Abstract: There are millions of products and brands in our local market and people are largely exposed to these product/brands through enormous of advertisements. It would be exciting to unearth why we react to certain advertisements and not to others. We consider that it could be interesting to give attention on humorous advertisements. Humor provides the use of placing across the message of the advertisements without frustrating the audiences because of the enjoyment factor in it. In this modern trend of advertising, new dimensions of advertising are being used by the Indian advertisers. This paper focuses on Indian advertisement market analysis, various aspects of the new humor application in advertising in the Indian context. Impacts and effectiveness of humorous advertising and also discusses the do-s and don-ts of using humor application in advertising.

Keywords: Advertisements, Audience, Effectiveness, Humor and Impacts

Edition: Volume 4 Issue 5, May 2015,

Pages: 1886 - 1888

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