Rural Marketing ? Profitability in Rural Sales

Preety Panicker, Anup Warrier

Abstract: For many FMCG and Financial businesses in India, rural markets hold the key to their future growth. Companies those have been identified this potential and opportunities are stepping up efforts to gain a strong traction in these markets. Although the high costs required serving rural consumers make it difficult for companies to establish a profitable presence at large. But still, executives shouldn-t be put off by these challenges. This research paper reveals that making real profits in India-s rural markets is possible, even in the short term. What is the key to success Companies shall build and maintain efficient sales and distribution networks tailored to rural India-s unique characteristics. This report explains how companies can generate profits and achieve high by reaching, acquiring and retaining rural consumers in India.

Keywords: Rural Marketing, FMCG products, Financial products, Rural Challenges, Rural Marketing Strategies