International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 116 | Views: 174

Research Paper | Management | India | Volume 4 Issue 5, May 2015 | Rating: 6.1 / 10


Rural Marketing ? Profitability in Rural Sales

Preety Panicker | Anup Warrier


Abstract: For many FMCG and Financial businesses in India, rural markets hold the key to their future growth. Companies those have been identified this potential and opportunities are stepping up efforts to gain a strong traction in these markets. Although the high costs required serving rural consumers make it difficult for companies to establish a profitable presence at large. But still, executives shouldn-t be put off by these challenges. This research paper reveals that making real profits in India-s rural markets is possible, even in the short term. What is the key to success Companies shall build and maintain efficient sales and distribution networks tailored to rural India-s unique characteristics. This report explains how companies can generate profits and achieve high by reaching, acquiring and retaining rural consumers in India.


Keywords: Rural Marketing, FMCG products, Financial products, Rural Challenges, Rural Marketing Strategies


Edition: Volume 4 Issue 5, May 2015,


Pages: 1359 - 1361


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