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Research Paper | Economics | Indonesia | Volume 4 Issue 2, February 2015 | Popularity: 6.7 / 10

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The Roles of Behavioral Control and Trust toward Samsung Smartphone Purchase Decision (An Empirical Study in Management Department Student Halu Oleo University)

Sinarwati, Rahmat Madjid, Andi Adry Alamsyah

Abstract: This study aims to identify the influence of behavioral control and trust toward decision making on Samsung Smartphone on Management Department Student. The approach of this study is survey using sample drawing techniques based on proportional Stratified Random Sampling. Thus the total sample in this study was fixed at 44. Method of data analysis used in this study namely Confirmatory Factor Analysis (CFA) and Multivariate regression. The results showed that the control behavioral had negative and insignificant influence on purchase decision. Then trust had positive influence and significant on purchase decision. Finally, behavioral control and trust simultaneous has significant effect on purchase decision. This means that the higher the behavioral control and trust in one product simultaneously can contribute significantly to increase the purchase decision.

Keywords: Consumer Behavior, Trust, Purchase Decision

Edition: Volume 4 Issue 2, February 2015

Pages: 2209 - 2216

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