International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

Downloads: 99 | Views: 158

Survey Paper | Computer Science & Engineering | India | Volume 3 Issue 12, December 2014

Mobile Based Marketing System Using Privacy and Security Aware Location Based Rewarding System

Digvijay A. Patil | Yogesh B. Gurav [2]

Abstract: A Mobile location-based service (LBS) is a software application for a mobile device that requires knowledge about where the mobile device is located. Mobile location-based services use the geographic location of a personal handset such as a personal digital assistant (PDA), smart phone or navigation device either to enhance existing applications or to enable new applications. The consolidated utilization of wireless communication technology, location determination, geo-data frameworks and cell phones opens the best approach to create new or enhanced data, excitement, informal communication, individual route, mapping, geo-promoting, security, and law implementation following administrations, among others. Because of location sensitive system user can cheat about their current location and access restricted resources which will be harmful in mobile location based system. To preserve privacy and security, each mobile has pseudonyms are to protect source location privacy from each other which are periodically changeable with respect to specific condition and from the untrusted location proof server. In new proposed system mobile user can get identity and certificate from Trusted Third Party. Then mobile user can collect token from Token Distributor which will be act as virtual currency. And token collector can redeem the tokens from mobile user.

Keywords: Mobile location-based services, security, privacy, Trusted Third Party, Mobile Users, Token Distributors, Token Collectors, Central Controller

Edition: Volume 3 Issue 12, December 2014,

Pages: 1486 - 1489

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