The Impact of Digital Marketing on Increasing Service Sector Brand Equity
Abstract: This research assesses the effectiveness of digital marketing in expanding brand awareness. To do this, we examine the relationships among email, mobile phones, SEO, and company websites. After receiving 210 replies to a slightly revised questionnaire, the researchers used quantitative methods such as structural equation modelling to investigate these factors. The study of the direct benefits of digital marketing strategies shows that all channels improve brand equity in Andhra Pradesh's service sectors. In addition, the results have important real-world implications for marketers and digital media managers, who can use this information to develop cutting-edge media and marketing strategies that help them remain at the forefront of their respective industries and markets.
Keywords: Digital marketing, Brand equity, sustainability
How to Cite?: N. Md Faiyaz Ahmed, Dr A. Khaleelur Rahman, "The Impact of Digital Marketing on Increasing Service Sector Brand Equity", Volume 15 Issue 11, November 2026, International Journal of Science and Research (IJSR), Pages: 354-357, https://www.ijsr.net/getabstract.php?paperid=SR26819152438, DOI: https://dx.doi.org/10.21275/SR26819152438