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Research Paper | Computer Science and Information Technology | Volume 15 Issue 7, July 2026 | Pages: 609 - 615 | United States
The Role of Salesforce Data Cloud in Building Unified Customer Profiles
Abstract: Modern enterprises interact with customers across multiple digital and physical channels, including websites, mobile applications, service centers, sales teams, commerce platforms, marketing systems, and partner ecosystems. These interactions often generate fragmented customer records across disconnected systems, making it difficult for organizations to understand customer behavior, personalize engagement, and make timely decisions. Salesforce Data Cloud, now also referred to as Data 360 in Salesforce documentation, addresses this challenge by helping organizations unify, harmonize, analyze, and activate customer data across the enterprise. Salesforce notes that Data 360 can consolidate and process large volumes of data from multiple sources, integrate it with Salesforce CRM data, and create rich customer profile insights. This research paper examines the role of Salesforce Data Cloud in building unified customer profiles, with a focus on identity resolution, data harmonization, real-time data processing, segmentation, activation, personalization, and governance. The paper also discusses architectural considerations, implementation challenges, and business outcomes associated with unified customer profiles. The study concludes that Salesforce Data Cloud can serve as a strategic foundation for customer intelligence, AI-driven engagement, and enterprise CRM transformation when implemented with strong data governance, well-defined identity rules, and clear activation use cases.
Keywords: Salesforce Data Cloud, Data 360, Unified Customer Profile, Customer 360, Identity Resolution, Segmentation, Data Activation, CRM, Personalization, Enterprise AI
How to Cite?: Raja Patnaik, "The Role of Salesforce Data Cloud in Building Unified Customer Profiles", Volume 15 Issue 7, July 2026, International Journal of Science and Research (IJSR), Pages: 609-615, https://www.ijsr.net/getabstract.php?paperid=SR26707172929, DOI: https://dx.doi.org/10.21275/SR26707172929