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Review Paper | Finance | Volume 15 Issue 6, June 2026 | Pages: 1337 - 1340 | India
Financial Risk Appetite among Generation Z Individuals from Family Business Backgrounds: A Conceptual Review
Abstract: Generation Z has attracted considerable attention in the financial domain because of its familiarity with digital platforms and its growing participation in investment activities. Individuals from family business backgrounds often develop financial attitudes and decision-making patterns through early exposure to business values, intergenerational practices, and conservative approaches to wealth management. At the same time, Generation Z is widely recognized for its technological adaptability, openness to new financial products, and willingness to experiment with emerging investment tools. This conceptual review examines the factors that shape the financial risk appetite of Generation Z individuals from family business backgrounds. Drawing on decision-making theory, family business studies, financial literacy, investment behaviour, social influence, and demographic considerations, the paper proposes a framework that explains how these elements interact to influence risk-taking tendencies. The review highlights the importance of intergenerational business values, digital investment awareness, and financial education in shaping investment behaviour. The study contributes to a deeper understanding of how family business exposure may influence the financial behaviour of Generation Z and how these individuals engage with contemporary investment opportunities. It also identifies important implications for financial educators, policymakers, family business owners, and financial service providers. Finally, the review outlines future research directions for scholars interested in financial behaviour, digital investing, and family business succession.
Keywords: financial risk appetite, Generation Z, family business, financial literacy, digital investing, behavioural finance, investment behaviour
How to Cite?: Deepika Rathi, "Financial Risk Appetite among Generation Z Individuals from Family Business Backgrounds: A Conceptual Review", Volume 15 Issue 6, June 2026, International Journal of Science and Research (IJSR), Pages: 1337-1340, https://www.ijsr.net/getabstract.php?paperid=SR26627082450, DOI: https://dx.doi.org/10.21275/SR26627082450