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Research Paper | Human Resource Management | Volume 15 Issue 6, June 2026 | Pages: 1013 - 1018 | India
Impact of Social Media on Employee Acquisition in Technology Firms: Platform Effectiveness, Candidate Quality, and Strategic Outcomes
Abstract: The recruitment process in companies, mainly the tech sector ones known for a fierce battle for top talents, is gradually undergoing transformation due to an increased use of digital tools for human resource management. Social media networks play a big role not only in finding and hiring potential candidates but also in building and communicating the employer brand of the company. This study with a small number of well-designed studies that focus separately on the influence of each specific platform on hiring effectiveness, quality of candidates, workforce diversity, and recruitment efficiency have been conducted, even though an increasing number of organizations are using social media for recruitment. This paper, which is based on Social Capital Theory, Signaling Theory, and Employer Branding Theory, aims to map out the influence of social media on the employment results of tech companies. The authors argue for the adoption of mixed methods, which combine archival recruitment data of tech companies with detailed information from recruiters, heads of recruitment, and new hires. For the quantitative part, multilevel regression analysis, propensity score matching, and survival analysis techniques are utilized in evaluating the effectiveness of platform-based recruitment. On quality, the study looks at employer branding perceptions, candidate-company interaction, and overall hiring effectiveness. On one hand, this study intends to supplement the digital recruitment literature by quantifying social media platforms' role as a source of talent and providing evidence-based practitioner-oriented recommendations. It points to the importance of ethical leadership, protecting privacy rights, and inclusion in the hiring process considering the labor market realities today. Most likely, these results will help tech companies in constructing their recruitment and onboarding methods to be more productive, more efficient, and more equitable.
Keywords: Social Media Recruitment, Employee Acquisition, Employer Branding, Technology Firms, Talent Acquisition, Candidate Quality, Workforce Diversity
How to Cite?: Amisha, Dr. Rajnish Ratna, Dr Vivek Sharma, "Impact of Social Media on Employee Acquisition in Technology Firms: Platform Effectiveness, Candidate Quality, and Strategic Outcomes", Volume 15 Issue 6, June 2026, International Journal of Science and Research (IJSR), Pages: 1013-1018, https://www.ijsr.net/getabstract.php?paperid=SR26618231258, DOI: https://dx.doi.org/10.21275/SR26618231258