Downloads: 0
Informative Article | Marketing | Volume 15 Issue 5, May 2026 | Pages: 499 - 502 | India
Marketing Factors Influencing the Repurchase of Recycled Textiles: Evidence from SHG Clusters in Coimbatore and Tirupur
Abstract: This article explores the marketing factors that shape why customers who buy recycled products from SHGs often don't come back for a second purchase from Self-Help Group (SHG) clusters in the Coimbatore and Tirupur regions of Tamil Nadu. These two cities are at the center of India's textile and knitwear industry- Tirupur is widely known as the "Knitwear Capital of India," while Coimbatore is a major hub for textile manufacturing and recycling. Using research on how Indian consumers think about and buy circular textile products, along with real-world examples from SHG recycling projects in the region, this analysis highlights five main reasons people purchase again: the value and quality of the product, understanding of environmental benefits and certifications, trust and reduced concerns about risk, affordable pricing compared to other options, and the influence of community or social approval. The findings show that, although people in Tamil Nadu are increasingly aware of and interested in buying recycled textiles, whether they actually buy again mainly depends on tackling worries about quality, creating trusted certification systems, overcoming negative perceptions about products made from waste, and keeping prices competitive with new textile products. This article helps the discussion on circular economies by offering a practical framework for understanding what encourages repeat buying in local SHG-driven supply chains in developing countries.
Keywords: Recycled textiles, repurchase intention, Self-Help Groups, marketing factors, circular economy, Coimbatore, Tirupur, sustainable consumption, India
How to Cite?: Yamini R, Dr. Rajesh Chinnasami, "Marketing Factors Influencing the Repurchase of Recycled Textiles: Evidence from SHG Clusters in Coimbatore and Tirupur", Volume 15 Issue 5, May 2026, International Journal of Science and Research (IJSR), Pages: 499-502, https://www.ijsr.net/getabstract.php?paperid=SR26501112159, DOI: https://dx.dx.doi.org/10.21275/SR26501112159