Barriers and Facilitators of Digital Technology Adoption in the Automotive Sector: Case Study Approach

Anjali Goel

Abstract: Digital technology is transforming the automotive sector, enhancing efficiency, coordination, and competitiveness. However, digital technology adoption among micro and small enterprises (MSEs) in the automotive ecosystem is uneven. While large automotive firms are rapidly integrating digital systems, smaller enterprises often struggle to adopt and effectively use these technologies. Therefore, understanding the barriers and facilitators influencing this adoption is critical. This review examines existing literature on digital technology adoption in Small and Micro enterprises and uses a case study perspective to better understand the automotive sector context. It identifies key barriers, including limited financial resources, a lack of digital skills, inadequate infrastructure, resistance to change, and concerns about risk and uncertainty. Concurrently, it highlights facilitating factors such as strong leadership support, the perceived usefulness of digital tools, competitive market pressure, supply chain requirements, and government or institutional support. The review also identifies key factors that facilitate and accelerate digital adoption, including strong leadership commitment, a clear digital vision, the perceived usefulness and long-term strategic value of digital tools, competitive market pressures, and supply chain integration. This study suggests that digital adoption in automotive enterprises is not an immediate event but a gradual process as firms transition from initial hesitation to eventual preparedness. By synthesizing prior research, this paper proposes a framework for understanding how organizational, technological, and environmental factors shape adoption decisions. The findings offer valuable insights for policymakers and enterprise managers seeking to promote effective and sustainable digital transformation in the automotive sector.

Keywords: Digital technology adoption, automotive sector, barriers, facilitators, MSEs, digital transformation, case study approach

How to Cite?: Anjali Goel, "Barriers and Facilitators of Digital Technology Adoption in the Automotive Sector: Case Study Approach", Volume 15 Issue 4, April 2026, International Journal of Science and Research (IJSR), Pages: 1187-1192, https://www.ijsr.net/getabstract.php?paperid=SR26419180636, DOI: https://dx.dx.doi.org/10.21275/SR26419180636

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