Bird's-Eye View of Business Strategy in Uncertain Economic Conditions

Myra Abhishek Chamaria

Abstract: This article examines how external economic and geopolitical forces influence business performance and strategic decision-making (Porter, 2008; International Monetary Fund [IMF], 2023). It argues that the perceived control entrepreneurs believe they possess is often limited by broader systemic factors (Knight, 1921). Using conceptual analysis and illustrative examples, including global energy disruptions and trade dependencies, the paper highlights the importance of adopting a broader strategic perspective. The findings suggest that businesses that diversify operations and anticipate macro-level trends are better positioned to adapt to uncertainty (Markowitz, 1952; Teece et al., 1997). The study concludes that adopting a bird?s-eye view enhances resilience and supports sustainable growth in volatile environments (Sheffi, 2005).

Keywords: business strategy, economic uncertainty, diversification, geopolitical risk, supply chain disruption, strategic management

How to Cite?: Myra Abhishek Chamaria, "Bird's-Eye View of Business Strategy in Uncertain Economic Conditions", Volume 15 Issue 4, April 2026, International Journal of Science and Research (IJSR), Pages: 986-987, https://www.ijsr.net/getabstract.php?paperid=SR26415113458, DOI: https://dx.dx.doi.org/10.21275/SR26415113458

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