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Research Paper | Political Science | Volume 15 Issue 4, April 2026 | Pages: 815 - 819 | India
Citizens' Information Gathering on Facebook Regarding Candidates in a Democratic System: An Analytical Study
Abstract: A democratic system is fundamentally dependent on an informed and active electorate. Voters must be aware of their aspirations, needs, grievances, and issues of national importance, as well as possess adequate information about electoral candidates. In recent years, the use of digital media-particularly social media-has significantly increased as a source of political information. Among these platforms, Facebook remains one of the most widely used tools for information dissemination, employing algorithms that tailor content to users? interests. During election periods, voters often seek information about candidates, making Facebook a potentially influential medium in shaping political awareness. This study examines whether voters actively use Facebook to gather information about candidates during elections. It further investigates whether demographic factors such as age and gender influence this information-seeking behavior. The study is based on a survey of 400 voters from the districts of Haridwar, Dehradun, and Uttarkashi in Uttarakhand.
Keywords: Democracy, Voter, Candidate, Social Media, Facebook, Election
How to Cite?: Vineet Kumar, Dr. Manaswi Semwal, "Citizens' Information Gathering on Facebook Regarding Candidates in a Democratic System: An Analytical Study", Volume 15 Issue 4, April 2026, International Journal of Science and Research (IJSR), Pages: 815-819, https://www.ijsr.net/getabstract.php?paperid=SR26412152013, DOI: https://dx.dx.doi.org/10.21275/SR26412152013