Downloads: 6
Case Studies | Business and Finance | Volume 15 Issue 3, March 2026 | Pages: 326 - 331 | India
Women's Investment Behaviour and Technology: Exploring the Impact of Digital Tools on Financial Decision-Making
Abstract: Digital technology has rapidly changed investment, enhancing accessibility, transparency, and financial inclusivity. Women, underrepresented in investment markets, are using digital financial tools to simplify and democratize investing. This article explores how online trading platforms, financial literacy apps, robo-advisors, AI, and blockchain advancements affect women's investment behavior. It examines how these technologies affect women investors' financial decisions, risk perception, portfolio diversification, and long-term wealth building. Risk aversion, gender-based financial disparities, and limited access to personalized financial solutions are also addressed in the study. The study discusses how technology might reduce gender investment gaps by evaluating current literature and digital trends. Finally, it recommends improving digital financial literacy and creating inclusive fintech solutions to empower women financially and sustainably.
Keywords: Investment Behavior, Financial Literacy, Robo-advisors, Artificial Intelligence, Financial Inclusion
How to Cite?: Pratichi Dash, "Women's Investment Behaviour and Technology: Exploring the Impact of Digital Tools on Financial Decision-Making", Volume 15 Issue 3, March 2026, International Journal of Science and Research (IJSR), Pages: 326-331, https://www.ijsr.net/getabstract.php?paperid=SR26228150447, DOI: https://dx.doi.org/10.21275/SR26228150447