Role of Socio-Economic Factors in the Digital Transformation of Businesses
Abstract: Digitalisation has become a critical driver of transformation in contemporary business practices, influencing operational efficiency, customer engagement, and competitive advantage. While large enterprises have widely embraced digital technologies, the extent of digital adoption among small and medium enterprises and individual business owners varies significantly. This variation is largely influenced by socio-economic characteristics of business owners and the nature of their businesses. Presented study aims to examine the association between socio-economic factors of business owners- such as age, education, income, experience, and access to technological resources and the factors influencing digitalisation. The study contributes to a better understanding of digital adoption patterns and offers valuable implications for policymakers, researchers, and business stakeholders in designing targeted strategies and support mechanisms to promote inclusive and effective digitalisation across diverse business sectors.
Keywords: digital adoption, small business growth, socio-economic factors, business technology use, digital transformation strategies
How to Cite?: Dr. R. Gayathri, "Role of Socio-Economic Factors in the Digital Transformation of Businesses", Volume 15 Issue 2, February 2026, International Journal of Science and Research (IJSR), Pages: 711-713, https://www.ijsr.net/getabstract.php?paperid=SR26211155321, DOI: https://dx.doi.org/10.21275/SR26211155321