The Impact of Market Dominance by Quick Commerce on Stakeholders
Abstract: Quick commerce (Q-commerce) has reshaped retail through rapid delivery of daily essentials, generally within 10-30 minutes, using hyperlocal fulfilment centres, digital platforms and flexible delivery networks. This paper examines how the expansion and concentration of Q-commerce services affect consumers, local retailers, employees, investors, technological innovation, the economy and environmental sustainability. The study is based on the supplied research project, including its survey of 85 respondents and reported interviews with five delivery personnel. The evidence suggests a combination of benefits and pressures. Consumers gain speed, convenience and access to products, while smaller and more frequent orders may encourage impulse purchases. Large platforms stimulate innovation in logistics and digital payments, yet smaller retailers can struggle to match heavily funded pricing and delivery networks. The sector creates jobs while also raising concerns about unstable gig earnings, worker safety and social protection. Survey respondents additionally identified packaging waste, delivery emissions and limited transparency as significant issues. The central conclusion is that quick commerce can generate economic and consumer value, but continued growth needs to be balanced with fair competition, stronger worker safeguards, responsible pricing, transparent disclosure and more sustainable operations. Survey findings in this paper describe respondent perceptions; they do not, by themselves, establish a causal or legal finding of market abuse.
Keywords: Quick Commerce, Market Dominance, Consumer Behaviour, Gig Economy, Small Retailers, Competition, Sustainability
How to Cite?: Ananya Jha, "The Impact of Market Dominance by Quick Commerce on Stakeholders", Volume 15 Issue 11, November 2026, International Journal of Science and Research (IJSR), Pages: 430-436, https://www.ijsr.net/getabstract.php?paperid=SR261111193623, DOI: https://dx.doi.org/10.21275/SR261111193623