Government-Citizen Interactive Communication through the ACACAE Model: A Comprehensive Discussion

Abhay Shukla

Abstract: The digital revolution has transformed governance, from hierarchical communication to interactive, participatory communication between governments and citizens. This research examines government-citizen interactive communication using the ACACAE model, which delineates six incremental stages Awareness, Communication/Consultation, Adoption, Collaboration, Advocacy, and Empowerment. Grounded in participatory communication and deliberative democracy, the model illustrates how citizens can evolve from passive receivers of information to active co-producers of governance. Though the architecture sets out a conceptual blueprint for enhancing citizen engagement and robust democratic accountability, strong challenges remain in reality, particularly in situations characterized by digital divides, bureaucratic resistance, and socio-cultural limitations. The research highlights the role of contextual factors like trust, inclusiveness, mechanisms of feedback, and availability of digital media in determining successful e-participation. It concludes that the application of the ACACAE model in the real world is less dependent upon technological advancement but rather institutional reforms, civic inclusivity, and participatory governance approaches.

Keywords: E-governance, Citizen Participation, ACACAE Model, Interactive Communication, Empowerment

How to Cite?: Abhay Shukla, "Government-Citizen Interactive Communication through the ACACAE Model: A Comprehensive Discussion", Volume 14 Issue 9, September 2025, International Journal of Science and Research (IJSR), Pages: 761-767, https://www.ijsr.net/getabstract.php?paperid=SR25917021716, DOI: https://dx.doi.org/10.21275/SR25917021716