International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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India | Marketing | Volume 14 Issue 9, September 2025 | Pages: 726 - 729


Factors Influencing Electric Vehicle Purchase Decisions in India: A Study of Range Anxiety, Government Incentives, and Environmental Concerns

Siddharth Meruva

Abstract: This study explores the key factors influencing electric vehicle (EV) purchase decisions in India, focusing on range anxiety, government incentives, manufacturer credibility, price sensitivity, safety, and environmental concerns. A mixed-method approach was employed, with survey data from over 200 respondents analyzed using Principal Component Analysis (PCA) and Structural Equation Modelling (SEM) via SPSS AMOS (v23). The findings reveal that government financial incentives, safety considerations, and manufacturer credibility are the most influential factors. While price and environmental concerns also contribute to consumer behavior, product knowledge exerts minimal influence. These insights offer valuable direction for policymakers and manufacturers aiming to enhance EV adoption in India's passenger vehicle market.

Keywords: Electric Vehicles, Consumer Behaviour, Government Incentives, Range Anxiety, Safety

How to Cite?: Siddharth Meruva, "Factors Influencing Electric Vehicle Purchase Decisions in India: A Study of Range Anxiety, Government Incentives, and Environmental Concerns", Volume 14 Issue 9, September 2025, International Journal of Science and Research (IJSR), Pages: 726-729, https://www.ijsr.net/getabstract.php?paperid=SR25911151231, DOI: https://dx.doi.org/10.21275/SR25911151231


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