Impact of Tourism (National as Well as International) on the State Iconic Festivals, Especially in Terms of Cultural Exchange and Commercialization: A Case Study with Special Reference to the Hornbill Festival of Nagaland

Santanu Bhargav

Abstract: The Hornbill Festival of Nagaland-an annual "festival of festivals" held from December?1-10 at Kisama Heritage Village-has evolved into a significant hub for both national and international tourism, promoting cultural exchange while driving commercialization. Drawing on visitor statistics, official data, and scholarly discussions, this paper examines the festival?s economic contributions, cultural impacts, and challenges. It further explores the balance between preserving cultural authenticity and meeting rising tourist expectations, offering insights on sustainable cultural festival management.

Keywords: Hornbill Festival, Nagaland, tourism, cultural exchange, commercialization, festival economics, heritage preservation, sustainable tourism

How to Cite?: Santanu Bhargav, "Impact of Tourism (National as Well as International) on the State Iconic Festivals, Especially in Terms of Cultural Exchange and Commercialization: A Case Study with Special Reference to the Hornbill Festival of Nagaland", Volume 14 Issue 9, September 2025, International Journal of Science and Research (IJSR), Pages: 204-207, https://www.ijsr.net/getabstract.php?paperid=SR25905101316, DOI: https://dx.doi.org/10.21275/SR25905101316