A Study on Consumer's Attitude Towards Electric Vehicles in Shivamogga District

Dr. Umapathi S

Abstract: The electric vehicles in the automobile industry are developing rapidly in the country. The public needs to be made aware of the developments to be more successful. The purpose of the study is to understand consumers' attitudes towards electric vehicles in the Shivamogga district. Regression analysis was used to find out the impact of consumer perception on the perception towards buying E-vehicles. The study is guided by a descriptive research methodology. Descriptive research is usually defined as a type of quantitative research; though qualitative research can also be used for descriptive purposes. A questionnaire was used to collect the data, and about 185 electric vehicle users were targeted. Consumer-expected factors such as a clean environment, gender, lower maintenance costs, incentive prices, innovative behavior, social media, E-vehicles as a symbol of status, affordability, and product style are the variables that have a positive relationship with consumers' buying behavior towards E-vehicles. E-vehicle product attributes such as innovations and inventions, companies' ability to adopt new technology, lower price and affordability, companies' service capability, no sound pollution, low maintenance cost, and self-dependency in fuel consumption are the variables that have a positive relationship with consumers' buying behavior towards E-vehicles.

Keywords: Electric Vehicles, Consumer's attitude, Product attributes, Shivamogga

How to Cite?: Dr. Umapathi S, "A Study on Consumer's Attitude Towards Electric Vehicles in Shivamogga District", Volume 14 Issue 4, April 2025, International Journal of Science and Research (IJSR), Pages: 2509-2515, https://www.ijsr.net/getabstract.php?paperid=SR25821222051, DOI: https://dx.doi.org/10.21275/SR25821222051