Prioritizing Farm-to-Fork Systems through Analytical Hierarchy Process - A Customer Perspective

Bine Rithika, Dr. A.V.S. Prasad

Abstract: This research utilizes the Analytic Hierarchy Process (AHP) to prioritize farm-to-fork systems, including Licious, TenderCuts, ZappFresh, Meatigo, and Fresh to Home. The AHP method helped determine the weights and decisions for each relevant factor. Data was collected through Google Forms and survey questionnaires in Hyderabad, India. Based on the weighted alternatives, Licious ranked highest, followed by Fresh to Home, then TenderCuts, ZappFresh, and finally Meatigo.

Keywords: Farm-to-Fork systems (FFS), online food delivery systems (OFS), Analytical hierarchy process (AHP)

How to Cite?: Bine Rithika, Dr. A.V.S. Prasad, "Prioritizing Farm-to-Fork Systems through Analytical Hierarchy Process - A Customer Perspective", Volume 14 Issue 8, August 2025, International Journal of Science and Research (IJSR), Pages: 1298-1302, https://www.ijsr.net/getabstract.php?paperid=SR25821095327, DOI: https://dx.doi.org/10.21275/SR25821095327