Using Generative AI to Create Personalized PR Content

Daria Malykina

Abstract: The incorporation of generative artificial intelligence (AI) into the strategic-communications mix represents not merely a technological innovation but a fundamental transformation of the paradigm through which information is created and disseminated. Contemporary public-relations professionals face the challenge of scaling turnkey personalisation, wherein generative models can produce targeted texts, visual concepts and multimedia narratives that adapt to audience micro-segments. The present study proposes a systematic, multi-layered framework for the seamless integration of generative AI into the daily workflow of PR departments, aiming to enhance content relevance and increase end-recipient engagement. The methodological foundation rests on an in-depth review of scholarly literature in communication studies and AI, a quantitative survey of AI-implementation practices in marketing campaigns and a cross-disciplinary synthesis of empirical data. Results show that applying the AGPCM framework reduces the time needed to develop communication campaigns while simultaneously improving engagement metrics compared with traditional practices. The effectiveness of generative AI depends less on the technology?s intrinsic potential than on its strategic deployment through a data-driven, ethically grounded framework. The findings underscore that successful use of generative AI in PR activities is attainable only when organisational, technical and regulatory conditions are jointly satisfied. This research carries practical significance for corporate-communication specialists, strategic marketers and academic communities focused on the synergy between artificial intelligence and managerial practices in communications.

Keywords: generative AI, public relations, customized content, personalization, large language models, strategic communication, content marketing, prompt engineering, artificial intelligence ethics, marketing automation

How to Cite?: Daria Malykina, "Using Generative AI to Create Personalized PR Content", Volume 14 Issue 8, August 2025, International Journal of Science and Research (IJSR), Pages: 1740-1743, https://www.ijsr.net/getabstract.php?paperid=SR25807082122, DOI: https://dx.doi.org/10.21275/SR25807082122