Gendered Impact of Nudges on Job Choices: Experimental Evidence from India

Samaira Agarwal

Abstract: This study examines the impact of gender preferences on a nudge-based job application scenario. Past research has shown that there exist some gender specific differences in response to nudges. However, these differ from context to context. Contextualizing a labour market scenario, two scenario of a job application was designed, with nudges places in each scenario. The two scenarios represented similar job description, but across different levels of hierarchy in an organization. The result of the study shows that while men did not respond favorably to the job application in the junior hierarchical job role, however, men responded favorably to the nudge for the job application at the senior hierarchical job role. While job advertisements play a crucial role in attracting good talent to the workforce, this study reemphasizes the role of nudges in the labour market environment.

Keywords: nudge, gender, labour

How to Cite?: Samaira Agarwal, "Gendered Impact of Nudges on Job Choices: Experimental Evidence from India", Volume 14 Issue 8, August 2025, International Journal of Science and Research (IJSR), Pages: 767-773, https://www.ijsr.net/getabstract.php?paperid=SR25729115101, DOI: https://dx.doi.org/10.21275/SR25729115101