Assessment of Awareness Regarding Ayushman Bharat-Pradhan Mantri Jan Arogya Yojana Among Rural Residents of Meerut: A Cross Sectional Study

Umesh Kumar, Sanjeev Kumar, Seema Jain, Ganesh Singh, Neelam S Gautam

Abstract: Background: Ayushman Bharat?Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) is a flagship health insurance scheme aimed at providing financial protection to economically vulnerable families in India. Despite its extensive coverage, awareness especially in rural areas remains a crucial factor in its effectiveness. Objective: To assess the level of awareness regarding AB-PMJAY among rural residents of Meerut and examine its association with socio-demographic factors. Methods: A community-based cross-sectional study was conducted among 340 adults from 10 randomly selected villages in Machhra block, Meerut district. A pre-tested, semi-structured questionnaire was used. Data were analyzed using Jamovi software, and chi-square tests were applied to assess associations. Results: Overall, 72.6% of participants were aware of AB-PMJAY. The main sources of information were ASHA workers (48.6%) and mass media (40.1%). Awareness was significantly associated with gender, caste, education, and socioeconomic status (p<0.05). Males, literates, and individuals from higher socioeconomic groups had greater awareness. Conclusion: Although awareness was relatively high, gaps persist among females, the illiterate, and lower socioeconomic groups. Strengthening outreach through community health workers and localized media can improve awareness in underserved rural populations.

Keywords: Ayushman Bharat, AB-PMJAY, awareness, rural health, health insurance, cross-sectional study

How to Cite?: Umesh Kumar, Sanjeev Kumar, Seema Jain, Ganesh Singh, Neelam S Gautam, "Assessment of Awareness Regarding Ayushman Bharat-Pradhan Mantri Jan Arogya Yojana Among Rural Residents of Meerut: A Cross Sectional Study", Volume 14 Issue 7, July 2025, International Journal of Science and Research (IJSR), Pages: 1326-1330, https://www.ijsr.net/getabstract.php?paperid=SR25721101718, DOI: https://dx.doi.org/10.21275/SR25721101718