A Study on the Influence of Financial Factors on Investment Decisions of Retail Investors in the Stock Market

Aditi Khare

Abstract: The financial market in India has witnessed significant growth, with increasing participation from retail investors. This research aims to examine how various Financial Factors influence the investment decisions of these investors. Key financial indicators such as interest rates, inflation, stock prices, risk perception, return on investment (ROI), and liquidity are studied to determine their impact. The study uses primary data collected through structured questionnaires and secondary data from financial reports. The analysis reveals that ROI, risk, and stock market performance are the most influential financial factors in shaping investment behavior.

Keywords: Financial Factors, Retail Investors, Investment Decisions, Risk, Return, Liquidity, Stock Market

How to Cite?: Aditi Khare, "A Study on the Influence of Financial Factors on Investment Decisions of Retail Investors in the Stock Market", Volume 14 Issue 7, July 2025, International Journal of Science and Research (IJSR), Pages: 1247-1248, https://www.ijsr.net/getabstract.php?paperid=SR25719153720, DOI: https://dx.doi.org/10.21275/SR25719153720