Does Consumer Buying Behavior Vary During Economic Crisis Especially in Kottayam District

Merin Bose

Abstract: Transformation of alternative method of service get freedom for the buyer to purchase and demand more frequently. So understanding the consumer buying patterns plays a crucial role for succeeding a business or an organization. Current trends, budget of the consumer and developments happened through globalization influence the purchasing pattern of the consumer a lot. Hense the buying trend of the consumer varies according to the intrincicate trend. Various studies proved that consumer behavior have been attractive when there is a boom in our business or our economy. If there arise a financial downturn the behaviour of the consumer towards purchasing is very poor due to lack of money. So, the financial downturn has a great influence on the economy and social aspect of the consumer globally. Mostly, people should take the purchasing decision ?through feel ?which contradict to the theories of rational choice and theories using marketing concepts. Moreover, this consumer behaviour is based on Indian culture also. Sometimes the financial constraints and product scarcity significally increases the strss level, of the consumer which in turn drive both impulsive and strategies which makes consumer panic about purchasing products. The consumer discretionary spending is defined through Abraham Maslow?s theory involved an analysis of consumer spending patterns. The distribution of spending on Luxury and non durable goods to identify the occurrence of consumer behaviour. At the time of crisis consumer may limit their spending pattern due to the fear of survival. In this study it aims to focus the changing trends of consumer behaviour due to economic crisis like global economic crisis and COVID - 19.

Keywords: Consumer behaviour, Economic Crisis, Spending or purchasing pattern, globalization and financial crisis

How to Cite?: Merin Bose, "Does Consumer Buying Behavior Vary During Economic Crisis Especially in Kottayam District", Volume 14 Issue 7, July 2025, International Journal of Science and Research (IJSR), Pages: 641-648, https://www.ijsr.net/getabstract.php?paperid=SR25709162901, DOI: https://dx.doi.org/10.21275/SR25709162901