Navigating Barriers, Building Ventures: An In - Depth Analysis of Business Behaviour among Differently - Abled Entrepreneurs (DAEs)

Dr. V. A. Anand

Abstract: This study investigates the entrepreneurial behaviour and business challenges faced by Differently - Abled Entrepreneurs (DAEs) in the northern districts of Tamil Nadu. The region, comprising key districts such as Chennai, Tiruvallur, Kancheepuram, Chengalpattu, Vellore, and Krishnagiri, serves as a vibrant hub for economic and social activity. A total of 243 samples were collected during a business meet held in Chennai, using purposive sampling and sample size determination through the Raosoft calculator at a 95% confidence level. The study employed descriptive statistics and ANOVA to analyse differences in business behaviour among DAEs based on the type of disability. The findings reveal that while all DAEs face institutional and infrastructural barriers, significant variations exist in their experiences related to government assistance, emotional discouragement, promotional reach, and support networks. Locomotor, visual, hearing, and other disabilities experience these challenges at differing intensities, necessitating the development of tailored support mechanisms and inclusive policy interventions. This research offers practical approach for policymakers, NGOs, and local government bodies to design more responsive and disability - specific entrepreneurial programs. The researcher sincerely thanks and acknowledges to the AURF (Alagappa University) for providing financial assistance to carry out this project successfully.

Keywords: Differently - Abled Entrepreneurs (DAEs), Disability Types, Government Assistance, Business Behaviour