Turbocharging Sales Growth for Product Companies using Generative AI

Jyoti Kunal Shah

Abstract: The fast-paced digital change and rising competition forces product companies to develop innovative strategies and optimize their revenue growth. As a strategic enabler, Generative AI (GenAI) provides revolutionary capabilities for personalizing customer interactions while automating content production to boost lead conversion and improve marketing effectiveness. The article examines methods for embedding GenAI into marketing and sales processes to drive faster business expansion. Product companies that use AI to generate dynamic content and perform rapid A/B testing alongside predictive customer data analysis achieve faster and more intelligent business decisions which boost sales performance. Organizations can develop sustainable AI-powered sales engines which exceed traditional models by following real-world use cases, frameworks and visual insights.

Keywords: generative AI, personalized marketing, sales automation, predictive analytics, business growth