A Comprehensive Study on the Evolution of Marketing in the Digital Era

Dr. Dheeraj Tiwari

Abstract: This research examines the major changes in marketing strategies in the digital era, which are being fueled by quick technological progress. It explores the growth of digital marketing from its beginnings to the present era where digital channels are the primary focus of marketing strategies. The study highlights important factors like the growth of social media platforms, the significance of SEO, the popularity of content marketing, and the growing use of data-driven advertising strategies. These factors together have transformed the marketing landscape from conventional techniques to newer, engaging, and customized strategies. The research also explores how digital marketing influences consumer behavior by giving consumers more information and the opportunity to interact directly with brands. In addition, the study evaluates how companies have modified their strategies to utilize digital technologies and platforms, resulting in improved customer interactions and new chances for growth. This study offers a thorough analysis that delves into the difficulties and possibilities of digital marketing in the current business landscape, providing a more profound comprehension of its impact on the future of marketing.

Keywords: Digital Marketing, SEO, Consumer behaviour, Technological Advancements