A Study on Evaluating CSR and Its Importance in Overall Development of the Organization

Amit Gupte, Dr. Nilesh Berad

Abstract: Helping someone in need is the best way of showing people that there is still goodness left in the world; corporate social responsibility is one way that makes companies aware of the community's needs. The purpose of conducting this research is to analyse importance of CSR in overall development of the organisation. The technique used is one sample t?test. The study's findings indicated that employee engagement, brand awareness, brand loyalty, brand equity, customer retention, brand recognition, and better relationship were seen to have a significant relationship in the overall development of the organization. Further research can be conducted applying EFA technique.

Keywords: Corporate social responsibility, organization performance, corporate reputation