A Study on Customer Satisfaction After Sales and Service in TVS Star Motors

Sharon Jenita J, Sri Banu Praasaath SK

Abstract: The project report intended to provide an present scenario the usage of vehicles particularly in two - wheeler (TVS Motor) on roads by the people is increasing day by day. For the past four years the two - wheeler industry has seen a tremendous growth in Indian market, this indicates its increasing usage. Due to increase in usage the companies have to fulfill the needs of their customers, so they introduce new models in the market. Among the competitors TVS Motor have launched variety of bullets. In order to that the study is conducted to know about the customer satisfaction and preference towards TVS Motor.

Keywords: Two - wheeler usage, TVS Motor growth, customer preference, Indian vehicle market, vehicle demand, model innovation, consumer satisfaction, market competition, TVS Bullet models, rising road usage