The Rise of Fintech Startups and their Disruption of Traditional Financial Services

Kashika Khanna, Raghu Raja Mehra, Mohit Sood

Abstract: The financial technology (fintech) industry has witnessed rapid growth and innovation in recent years, with startups leveraging technology to offer alternative financial services that challenge traditional banking and investment practices. This research paper explores the rise of fintech startups and their disruptive impact on traditional financial services. The paper examines the historical evolution of fintech, the different types of fintech startups, and the ways in which they are reshaping the financial services landscape. Through case studies, regulatory analysis, and discussions on technology and innovation, it highlights the challenges and opportunities fintech presents to both consumers and established financial institutions. The paper also explores trends in market adoption, customer behavior changes, and the evolving relationship between fintech startups and traditional players. Ultimately, the research paper offers insights into the future outlook of fintech and its transformative potential in driving innovation and competition in the financial services sector.

Keywords: Fintech, Startups, Financial Services, Disruption, Innovation, Technology, Banking, Investments, Regulation