Digital Dilemma: The Intersection of Social Media Influencers and Pediatric Dental Health

Komal Surve, Dimple Padawe, Vilas Takate

Abstract: Social media influencers (SMIs) play a growing role in shaping children's behaviors, including their approach to oral health. With platforms like Instagram, YouTube, and Facebook becoming central to modern digital experiences, children are increasingly exposed to both educational and commercial content related to dental care. On one hand, professional dental influencers provide evidence - based guidance, advocating for proper hygiene habits and preventive care. On the other, non - dental influencers, driven by aesthetics and engagement, often promote unverified remedies and commercial products that may mislead young audiences. This dual influence raises critical concerns about misinformation, commercial bias, and the psychological effects of idealized dental aesthetics. In my view, while influencers can serve as valuable messengers for oral health awareness, their impact is a double - edged sword capable of either reinforcing good habits or perpetuating harmful trends. The aspirational nature of social media can shape children's self - esteem, sometimes fostering unrealistic beauty standards that influence their perception of dental care. This study highlights the need for greater collaboration between healthcare professionals and digital influencers to ensure that oral health messaging remains accurate, engaging, and beneficial. By bridging the gap between entertainment and education, pediatric dentists and credible health advocates can reclaim the narrative, promoting sustainable and science - backed oral care habits for the younger generation.

Keywords: social media, children, dental education, pediatric dentistry